Black Butterfly

A friend came to me with an awesome idea: what if we can sell high-end fashion items for cheap online with the approval of the various brands? The business plan is simple. Approach big brands like Chanel, Lancôme, BCBG, etc, and give them exposure on their previous years collections, in exchange of usage of their marketing materials, rebates, etc. We would handle shipping, handling, and storing expenses, etc. in exchange of the source products. Everyone is a winner: brands can sell their leftovers, customers get fancy products for cheap, and my friend makes a little money in the process.


A friend came to me with an awesome idea: what if we can sell
high-end fashion items for cheap online with the approval of the various brands?

The business plan is simple: approach big brands like Chanel, Lancôme, BCBG, etc, and give them exposure on their previous years collections, in exchange of usage of their marketing materials, rebates, etc. We would handle shipping, handling, and storing expenses, etc. in exchange of the source products.

Everyone is a winner: brands can sell their leftovers, customers get fancy products for cheap, and my friend makes a little money in the process.
 
 
Main brand elements and usages.
 
Some early butterfly shapes explorations.
Main color palette.
 
Most used stationary elements.
 
Most often the brand lives in its primary colors palette, but here is a sample of how it may be applied to colored but desaturated photographs.
 
The products really are the stars of the website, so the design followed this simple guideline:
let the products and brands shine.
 
Mobile. It has always been about loading time, ease of use and effective layouts.

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